E.ON Drive Ad System
Turning EV charging screens into a smart advertising network.
Sneak peek
Project overview
Turning fast-charging stations into a premium digital advertising network.
As electric mobility grows across Europe, E.ON Drive identified a unique opportunity: transforming charging stations into a scalable ad network. Existing workflows relied on spreadsheets, emails, and manual supplier coordination.
- Automated campaign planning and booking flow
- Centralized creative management
- Faster, transparent ordering process
- Scalable operations for international growth
The challenge
The challenge
The challenge
“Create a self-service platform for advertisers and an efficient admin portal - without overcomplicating the experience.”
Before the project, EDRI advertising operations had no single source of truth and required heavy manual coordination across teams.
- Manual tracking of charger locations, availability, and pricing
- No unified view for campaign planning or reporting
- Difficult coordination between marketing, operations, and suppliers
- Limited scalability for international markets
The scope
From discovery to delivery:
The result
The result
E.ON Drive now has an end-to-end Ad Reservation System that replaces manual advertising operations with a scalable product workflow.
Key outcomes:
- Single workflow for planning, booking, and managing ad campaigns
- Self-service experience for advertisers with clearer ordering
- Admin portal that reduces coordination overhead
- Structured foundations for reporting and international scaling
The new system transforms fragmented, manual processes into a productized operation built for growth across markets.
“Iguana helped us convert a fragmented process into a clear product workflow that our teams can operate and scale.”
Project stakeholders
